Superbowl Lix | an immersive journey into sports and entertainment

Super Bowl LIX was always going to be more turned up than usual. The reigning champions Kansas City set on maintaining their winning streak and secure that oh so elusive three consecutive Super Bowl titles. The incumbent champions Philadelphia Eagles set on soiling City plans, dominating throughout the game with MVP quarterback Jalen Hurts scoring three touchdowns and setting a new Super Bowl record for quarterback rushing yards. And, the half time performer Kendrick Lamar powering through the industry like a rogue gravity defying pinball, wrecking and smashing everything leaving nothing but awe, peace and quiet in his wake. It was not just Artists Creating Entertainment at the end of the day, it was always Artists Creating Entertainment since the day.

Kendrick Lamar at Super Bowl LIX. Image by Cooper Neill - Getty Images

Set against the vibrant backdrop of New Orleans, Super Bowl LIX wasn’t just another major sporting event—it was a cultural milestone. With the game hosted in a city synonymous with soulful music, jazz roots, and street-born spectacle, this moment marked a convergence of sports and art like never before.

For entertainment artists, from musicians to live performers, New Orleans offered more than a venue—it was a stage pulsing with history, rhythm, and story. From the French Quarter’s brass bands to the city’s legacy of second lines and parades, Super Bowl LIX became a living canvas for expression.

This was the second Super Bowl ACE had the honor of partnering and presenting. For ACE performers and creators, being part of this moment meant stepping into a lineage of artistry that celebrates creativity, resilience, and pure soul.

When the world turned its eyes to New Orleans for Super Bowl LIX, ACE made sure the entertainment matched the spirit of the city—bold, soulful, and unforgettable.

From the moment fans stepped into the experience, they were greeted by our Painted Living Art performers: musicians who stepped straight out of their canvases, blurring the line between still life and jazz in motion.

These walking masterpieces, complete with vibrant brushstroke-style costuming and live instruments, became instant photo magnets and conversation starters.

In true New Orleans fashion, we didn’t stop at spectacle—we brought story. Our custom costumed wayfinders—dressed in dramatic, flower-adorned gowns and vibrant parasols—guided guests with grace and glamor, embodying the city’s celebratory elegance. And towering above the crowds, our swinging drummers added explosive rhythm and energy, dazzling audiences with every beat and turn.

Artists Creating Entertainment ACE Drummers at Super Bowl LIX

Every detail was designed to reflect the essence of New Orleans while delivering a high-impact, immersive experience fit for the biggest stage in sports. For brands and event producers seeking unforgettable entertainment, ACE doesn’t just perform—we create moments that live forever.